More Than Lightning Fast: Dodge PVO Ram breaks the fast-truck record
By Todd Lassa
Truck Trend, June 2004
Last summer, Ford SVT established, and therefore set, the Guinness World Record
for the world's fastest production pickup truck, with a 148-mph (actually a
147.714405-mph) average over a "flying kilometer." The truck was a 2003 SVT
Dodge's Performance Vehicle Operations (PVO) wasted no time breaking that
record. In fact, not waiting for warmer temperatures, a group of Dodge men and
women braved a chilly February Michigan afternoon to beat the Ford record and
get the Ram SRT-10 in the next edition of the "Guinness Book of World Records."
The Ram SRT-10 is the third Dodge vehicle branded with the Street and Racing
Technology label, following the Viper SRT-10 and Neon SRT-4.
For the record, Guinness requires the truck to be "production level," meaning it
needs to be identical to what a customer can find for sale at his local
dealership. The truck's speed must be measured over a minimum of one kilometer;
the record is derived from an average of speeds in both directions within one
hour. The run by the SRT-10 Ram, recently off the assembly line at Saltillo,
Mexico, was certified by both Guinness World Records and the Sports Car Club of
What happened? PVO's SRT-10 powered right past the Lightning mark by nearly
seven mph, recording a 154.587-mph average in a two-way run over the flying
kilometer. NASCAR Nextel Cup driver Brendan Gaughan raced the big,
non-supercharged V-10 Ram around Chrysler Group's Chelsea Proving Grounds to get
the number. Naturally, the manufacturer's public-relations team made a huge deal
of the record, with an airplane flying a banner right on cue, reading "Dodge Ram
SRT-10, World's Fastest Pickup Truck" afterwards.
Guinness World Records' research observer Hein Le Roux allowed that the idea of
fast pickup trucks is somewhat foreign to British companies like Guinness. But
he'd better get used to it: With the next SVT Lightning due out for next year,
this could be the beginning of a huge two-way rivalry. But still no Chevy?