The Kodak-sponsored car driven by Gaughan had a different look for this week.
Gaughan's No. 77 Dodge featured two pink ribbons with the words “Kodak Mammography Film” on the hood.
The company's Health Imaging Group decided that its effort to promote better breast health for women could reach a large audience through NASCAR.
NASCAR claims that more than 30 million women in the United States are fans of the sport. Kodak teamed with The Women's Auxiliary of Motorsports to send out its message.
For more information, log on to www.waminc.org or www.komen.org.or call WAM at (704) 455-9299.
Gaughan's grandmother Margot Crow is a survivor of breast cancer. His Penske-Jasper team pledged 10 percent of its winnings to the Susan G. Komen Foundation.
The team's pit crew promised to donate the bonuses paid to them for their performances. Car owner Doug Bawel and Gaughan pledged to match the amount earned by the crew.